Samsung Flip

Client: Samsung

Agency: We Are Social

Unreality Co. created a mixed reality piece for Samsung Galaxy Z Flip6, commissioned by We Are Social. The project featured the device bursting through a large-scale billboard installation, using scale and motion to dramatize the product’s energy within a real urban environment.

Executed along with Voidz, with grounded live-action footage and precise VFX integration, the piece focused on realism, impact, and seamless interaction between the digital and physical world. Designed as a social-first moment, the work delivered a bold, attention-grabbing visual aligned with Samsung’s launch campaign.