The Credit Wreckers
Client: Credit One
Agency: Deutsch LA
We teamed up with Deutsch LA for this mixed reality campaign bringing Credit One’s new mascots, The Credit Wreckers into the real world through a series of cinematic, street-level visuals.
Building upon their existing broadcast campaign, we focused on translating the narrative into grounded live-action footage of the Credit Wreckers causing Mayhem around New York City.
Our work centered on leading concept and visual development, on-location shooting, character animation and integration into live scenes around NYC, working in collaboration with Nea Studio. The result was a set of striking, social-first pieces that balanced comedy and spectacle with realism, delivering a visually compelling extension of the campaign built for modern digital platforms.
The campaign reached over 20 million views across social platforms and culminated in a physical pop-up installation, where the final billboard-crush moment was recreated on location by Deutsch LA.